Work · Landing page

Emal: A landing page for a family dental clinic in Lviv

Emal dental clinic landing page: hero “Painless dental care” with a booking button Emal, on a phone

Project summary

Industry
Healthcare
City
Lviv
Work done
Structure, copy, design, build, analytics
Languages
Ukrainian, English

The task

Someone who is afraid of the dentist should quickly see the prices and the doctors, and book a check-up without having to call.

Many people put off the dentist because they are scared and don’t know the prices. So the “from” prices come right after the first screen, and a separate block answers patients’ fears before the booking form.

DesignWarm white background, deep teal, serif headlines.

What visitors get

  1. Prices before the first call.

    The “from” price list comes right after the first screen.

  2. Answers for nervous patients.

    A separate section answers common fears before the booking form.

  3. Booking without a call.

    The check-up form sends the request to the clinic’s Telegram.

Decisions

  1. The price list right after the first screen.

    Prices are grouped by treatment, with popular services tagged. Visitors see the price range before they talk to reception.

    Emal, desktop: The price list right after the first screen. Emal, on a phone: The price list right after the first screen.
  2. An “If you’re nervous” section.

    Short answers to patients’ most common fears sit just before the booking form.

    Emal, desktop: An “If you’re nervous” section. Emal, on a phone: An “If you’re nervous” section.
  3. Doctors and reviews before the form.

    Visitors first see who will treat them and what patients say, then book.

    Emal, desktop: Doctors and reviews before the form. Emal, on a phone: Doctors and reviews before the form.
  4. Opening hours with an “open now” label.

    Next to the map, visitors can see whether the clinic is open right now.

    Emal, desktop: Opening hours with an “open now” label. Emal, on a phone: Opening hours with an “open now” label.

The whole page

  1. The Emal page on desktop, part 1 of 4
  2. The Emal page on desktop, part 2 of 4
  3. The Emal page on desktop, part 3 of 4
  4. The Emal page on desktop, part 4 of 4
The whole page, top to bottom.View site ↗ (opens in a new tab)

What the page is made of

Page structure

  1. First screen with a booking button

  2. Price list with “from” prices by category

  3. “If you’re nervous”: answers to patients’ fears

  4. The doctors

  5. Reviews

  6. The first visit in four steps

  7. Questions and answers

  8. Check-up booking

  9. Map and opening hours with “open now”

What we did

  • Grouped price list with “Popular” tags
  • Booking form that posts to Telegram, plus call and messenger buttons
  • Markup for Google: dentist and FAQ
  • Analytics and ad tags behind a cookie consent banner

We’ll build a site like this for your clinic

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