Agency
How we work
What happens at each step, how we price the work, how we report and what stays with you.
Formats
Ways to work together
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One-off project
A website or an ad setup, with the plan and the price agreed before we start.
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Monthly work
Ads, SEO or ongoing marketing with a monthly plan and report. You can stop from the next month.
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Alongside your team
If you have a marketer, we work in the same accounts, agree changes with them and write the report for them and for the owner.
Website
How we build a website
A landing page, a website of up to 5 pages, a corporate website and an online store go through the same six stages. A larger project has more pages, templates and integrations.
Landing page or website
Larger project
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Stage 01
20-minute brief
A call or voice messages.
You get: a plan of the sections or pages and a written proposal.
Brief and review
We talk about the business, its lines, customers and what already works, and look at the current site, accounts and competitors.
You get: a proposal with the scope, stages, price and payment schedule
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Stage 02
Prototype
The site structure and the first-screen design.
You get: a link to the prototype.
You approve the prototype and pay 50%.
Structure and prototype
A page map and templates for the key pages.
You get: a prototype you can click through
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Stage 03
Copy and design
We write the copy and design the remaining sections.
You get: a mockup for phone and laptop.
You approve the mockup before we write any code.
Design
Mobile and desktop mock-ups of the templates and a set of blocks for new pages.
You get: mock-ups and a block library
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Stage 04
Build and setup
We build the page and connect the form, analytics and ad tags.
You get: a working version on a test address.
Build and integrations
Front end, CMS, forms, CRM and analytics.
You get: a working version on a test address
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Stage 05
Edits and QA
2 revision rounds: you send one list, we make all the edits at once. Then we test on iPhone and Android, in Chrome and Safari.
Content and testing
We move or write the copy and test forms, analytics and redirects.
You get: a tested site ready to launch
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Stage 06
Launch
We move the site to your domain and send a test lead together. You pay the remaining 50%.
You get: the logins and a short video guide.
Launch and handover
We launch on your domain and train your team on the CMS.
You get: access, a guide and training
Every update goes to a shared project chat.
Ads and SEO
How we run ads and SEO
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20-minute brief
We ask about your services, customers, competitors and budget.
You get: a first estimate of the work
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Audit and plan
We look at your site, your lead tracking and your ad accounts if you already have them. Then we send a plan and a proposal.
You get: the plan and the proposal in writing
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Setup
We create or check the accounts in your name, set up lead tracking and launch the campaigns. For SEO, this is when we make the technical fixes on the site.
You get: live campaigns and access
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Monthly work
We change what isn’t working and send a report and a plan for the next month.
You get: a report and next month’s plan
What each service includes: Google Ads, Meta ads, SEO. How we price the work: below.
Pricing
How we price
We price each project on its own. The cost depends on the number of pages, the copy, integrations, languages and branches, and for ads and SEO on the number of campaigns and lines of business.
How we work it out
- A 20 minutes brief: the task, your site and ad accounts, if you have them.
- A written proposal: the scope, stages, timeline, price and payment schedule.
- The price is fixed before we start. If the scope changes, we agree the new price first.
How you pay
- Landing page or website
- 50% once you approve the prototype, the rest after launch.
- Corporate website or store
- In instalments, by the stages in the proposal.
- Ad setup
- Once, before we start.
- Ad management, SEO and ongoing work
- At the start of each month. You can stop from the following month.
Paid separately
- Domain
- Registered in your name, at the registrar’s rate. Hosting for landing pages and websites of up to 5 pages on Cloudflare is free.
- Ad budget
- Paid directly to Google or Meta from your card. We suggest a first-month amount at the brief.
- Paid services
- A CRM, payment module or mailing service at their own rates, in your name.
Reports
How we report
The report arrives once a month in the project chat. It shows spend, leads from each channel, cost per lead, what changed this month and the plan for the next one. The numbers come from your accounts, GA4 and Search Console, so you can check them yourself.
Monthly report
- Spend by channel
- ad accounts
- Leads by channel
- GA4
- Cost per lead
- spend ÷ leads
- Search: impressions and clicks
- Search Console
- Website work done
- list
- Next month’s plan
- list
Access
What stays with you
- Domain and hosting in your name
- Website code, as an archive or in your GitHub
- Google Ads and Meta ad accounts
- Google Analytics and Search Console
- Google Maps profile
We work in them as invited users. If we stop working together, everything stays with you.
Guarantees
Website guarantees
Site prototype before payment
First we show you the site structure and the first screen. If you don’t like it, we redo it once for free. If the second version still isn’t right, you pay nothing.
Price fixed before we start
The scope and the price are fixed in the proposal before we start, and the price doesn’t change unless the scope does. The only extra cost is the domain.
12-month warranty
If the layout or the form breaks after launch, we fix it for free.
You own the site
The domain and hosting are registered to you, and you get the code as an archive or in your GitHub. We host landing pages and websites of up to 5 pages on Cloudflare, where hosting for them is free.
What we don’t promise
Google rankings.
They depend on Google and your competitors. We promise work to a plan and a report.
A number of leads.
That depends on budget, price, competitors and the website. We’re responsible for the setup and for counting leads.
Leads in the first week.
The first weeks of ads go into finding which searches and audiences bring leads. Then we cut what doesn’t work.
Let’s discuss where to start
We reply within 15 minutes during working hours and suggest a time for a brief.
Or write to us: [email protected] · Contact page