Advertising
Facebook and Instagram ads
We show ads to people in your city who aren’t searching for your service yet but may be interested. We make the ads from your photos and videos, set up lead forms and send a report every month.
- 1Shown in Feed, Stories and Reels
- 2Ads made from your photos
- 3A message or a lead form
When Meta ads work
A good fit if
- your work looks good in photos or video: a salon, kitchens, renovation, detailing, a café;
- you have a promotion or a new service that nobody is searching for yet;
- customers choose with their eyes and are happy to message you on Instagram.
Start elsewhere if
- customers look for you when something breaks or hurts: Google Ads is a better fit;
- you have no photos or videos of your work at all: you’ll need to shoot some first.
What’s included
What setup and management include
The first two groups are done once, during setup. The third, “Every month”, is part of management.
Before launch
- Business Manager and an ad account in your name
- Meta Pixel with “lead”, “call” and “messenger” events on your site
- We check the page we send people to: the form, buttons and speed
Campaigns
- Audiences: city or area, age, interests, people who have already visited your site
- Ads: we write the copy and turn your photos and videos into banners
- The right goal for your business: leads on your site, messages on Instagram or Messenger, or a Facebook lead form
- The budget is charged to your card
Every month
- We watch the cost per lead and switch off ads that don’t work
- We refresh ads when people get tired of them
- We check that leads are counted correctly
- We send you a report and a plan for next month
Formats
- FeedFacebook and Instagram
- Stories and Reelsvertical photos and video
- Messagesads that open Instagram or Messenger chats
- Lead formsleads without leaving the app
- Remarketingfor people who have visited your site
We pick the format to suit your offer and materials.
Pricing
How we price it
- Setup one-off
- Account, Pixel, audiences and ads made from your photos.
- Management monthly
- Audiences, budget, ad refreshes and a monthly report.
The setup and management fee goes into a proposal after the brief: it depends on how many lines of business, cities and audiences you have. You pay the ad budget directly to Meta; it isn’t part of our fee. We don’t organise shoots or run your social media pages; the ads are made from your materials.
Get a quote| Level | Who it’s for | What’s included |
|---|---|---|
| Start | One location, a city or region | Audiences, ads from your photos, Pixel, a monthly report |
| Several lines of business or cities | Branches, several cities or lines of business | Separate campaigns and audiences for each line or city |
| Product catalogue | A store or catalogue | Catalogue ads for people who viewed your products |
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If your ads are already running
We start by reviewing the account and lead tracking, then send a list of changes and a proposal for management.
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If you have a marketer
We can do the setup only and hand management to your team, or run the campaigns under a shared plan. The account, data and report are shared.
Report
What you see every month
Once a month we post a report to the project chat and walk you through the numbers. The account is yours, so you can check everything in Ads Manager yourself.
The full process from brief to report is on How we work. Examples of pages we send ads to are in our work.
Report · Meta · month
- Ad spend
- Ads Manager
- Reach and impressions
- Ads Manager
- Leads and messages
- account and GA4
- Cost per lead
- spend ÷ leads
- Which ads worked best
- list
- Plan for next month
- list
What a page for Meta ads needs
Examples from our work. Someone coming from Instagram isn’t comparing prices yet: they need to see the result and how to book.
- Accounts in your name
- You pay the ad budget directly to Google or Meta
- A report every month
- Cancel any month
Meta ads questions
Who owns the Meta ad account?
You do. We create a Meta business portfolio (formerly Business Manager) and an ad account in your name, or join yours as partners. If we stop working together, the account, audiences and all their history stay with you.
Who makes the photos and videos for the ads?
You send us photos and videos of your work, premises or team. We pick the best shots, write the copy and turn them into banners. We don’t organise photo or video shoots.
Can I advertise without a website, just on Instagram?
Yes. Ads can lead to Instagram messages or a Facebook lead form. With a site, though, it’s easier to count leads and show your prices; a landing page works well for that.
Do you run our Instagram page?
No. We only set up and manage ads. We don’t create posts or stories for your page.
How soon will the first leads come in?
Ads start showing once Meta has reviewed them. The first weeks are about finding out which audiences and ads bring leads. After that we switch off the ones that don’t. We can’t promise a specific cost per lead.
Let’s discuss your Meta ads
We reply within 15 minutes during working hours and suggest a time for a brief.
Or write to us: [email protected] · Contact page