Services
Google and Meta advertising
We set up and run ads on Google Search and Maps, Facebook and Instagram. The accounts are in your company’s name, you pay the budget directly, and you get a report every month.
- Googlepeople search for the service
- Metapeople see your work
Websitethe service page
Leada call, a form, a message
Meta reminds people who have already visited
Google or Meta
| Google Ads | Meta ads | |
|---|---|---|
| Who sees the ads | People already searching for your service, such as “dentist Lviv”. | People in your city who aren’t searching yet, chosen by interests and behaviour. |
| When it fits | People search Google when they need the service. | When the result shows well in photos or video: beauty, interiors, renovation, and also new services and offers. |
| Where leads come from | A call, a website form, directions in Google Maps. | Instagram messages, lead forms, the website. |
| Where to start | A service page with prices and a form. | Photos or videos of your work and a clear offer. |
What’s the same for both channels
- We set up lead tracking before launch.
- The accounts are created in your company’s name.
- The budget is charged to your card.
- You get a report and a plan every month.
- You can stop management from the next month.
When to run both
When people search for the service but take time to decide: kitchens, renovation, medical treatment. Google brings in people who search, and Meta reminds those who have already visited your site.
What a page for ads needs
Examples from our work: someone arriving from an ad sees the price, examples and a way to get in touch straight away. We can build a page like this for your ads too.
- Accounts in your name
- You pay the ad budget directly to Google or Meta
- A report every month
- Cancel any month
If your ads are already running
We start by reviewing the account: campaign structure, search terms, conversion tracking and the pages your ads lead to. Then we send a list of changes and a management fee. If the account isn’t in your name, we help transfer ownership to you.
What we review
- Campaign structure
- Search terms
- Conversion tracking
- The pages your ads lead to
We run it, or we work with your marketer
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No marketer on your side
We run the campaigns and explain the numbers in plain language.
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You have a marketer
We work in the same accounts, agree changes and write the report for them and for the owner.
Report
What you see every month
Once a month we post a report to the project chat and walk you through the numbers. The accounts are yours, so you can check everything yourself at any time.
Report · ads · month
- Ad spend
- from the account
- Leads: forms, calls, messengers
- GA4
- Cost per lead
- spend ÷ leads
- Changes this month
- list
- Next month’s plan
- list
What stays with you
- Domain and hosting in your name
- Website code, as an archive or in your GitHub
- Google Ads and Meta ad accounts
- Google Analytics and Search Console
- Google Maps profile
We work in them as invited users. If we stop working together, everything stays with you.
Advertising questions
Who pays for the ads, and how?
You do, directly to Google or Meta, with your own card. Our work is paid separately: setup once, management monthly. We price it after a short brief and send a proposal, which also suggests a first-month budget.
What do you need from us to start?
Access to the website or a way to add tags, a list of services and cities, a first-month budget and someone who answers the leads.
Can we start with one channel?
Yes. We usually start with Google Ads if people search for the service, and with Meta if it needs to be seen. We add the second channel once the first is running steadily.
Do you run ads in several cities?
Yes. We split campaigns by city and line of business, so the report shows leads for each branch. We price this scope after a brief.
Let’s discuss your ads
We reply within 15 minutes during working hours and suggest a time for a brief.
Or write to us: [email protected] · Contact page