Industries

Most of our work is for service companies: clinics, garages, salons, manufacturing and installation. Each industry needs its own site structure: a clinic needs doctors and prices before the visit, a car service needs a call button, a kitchen maker needs a calculator.

EmalA landing page for a family dental clinic in Lviv

Healthcare

Dental clinics, aesthetic clinics, medical centres, vet clinics

How customers choose

They compare prices and doctors before the first call.
Some patients put off a visit out of fear, so the page answers that fear directly.
They search nearby: “dentist” plus a district or city.

What the website needs

“From” prices by treatment
Doctors with their experience and photos
The first visit step by step
Online booking without a call
Hours, address and a map

Ads and search

Google and Meta restrict wording in medical ads, so we check copy and pages against their policies before launch. Each clinic gets its own Google Maps profile.

Automotive

Car services, tyre shops, detailing studios, car washes

How customers choose

People look for a car service on their phone, often after a breakdown, so the call button matters more than the copy.
Detailing prices depend on car size, so a single number explains nothing.
Demand is seasonal: tyres, air conditioning, winter preparation.

What the website needs

A call button on the first screen and at the bottom on phones
Labour prices by category or by car size
Booking by day and time
Opening hours with an “open now” label
Photos of the workshop and the results

Ads and search

Most leads come from Google Search and Maps, often on a phone. We set campaigns up for calls and directions and adjust the budget with the season.

LiraA landing page for a beauty salon in Kyiv

Beauty and wellness

Beauty salons, barbershops, nail studios, cosmetologists, Pilates and yoga studios

How customers choose

Salons are chosen by eye: the work first, then price and time.
People book a specific stylist for a specific service.
They often use Meta to see the work and Google Maps to find a salon nearby.

What the website needs

Services with a photo, a “from” price and a duration
Stylists and their work
Booking a specific service and time
A first-visit offer with an end date
Address and a map

Ads and search

The stylists’ work looks good in the feed and Stories, so we often start with Meta here. We fill in the Google Maps profile with photos, services and hours for people looking for a salon nearby.

Home and renovation

Custom kitchens and furniture, stretch ceilings, windows and doors, renovation crews

How customers choose

People take weeks to decide and compare several firms.
The first question is price, answered by a calculator and past jobs with totals.
The enquiry is usually for a measuring visit, so the form asks for a district or address.

What the website needs

Real jobs with sizes and totals
A calculator with a price range
Stages from measuring to installation
A measuring request with a district or address
Service area

Ads and search

Decisions take time, so Google brings in people who search and Meta reminds those who have already worked out a price on your site. The main campaign goal is a measuring request.

Our clients also include a law firm, a pastry shop, an English course and a furniture showroom. If your field isn’t listed, the approach is the same: tell us about your business at the brief.

How we study a niche

We review competitors’ websites in your city
We collect the searches people use to find the service
We list the questions customers ask before they call
We build the page structure around those questions

One location or a network

One location

A clinic, garage, salon or showroom: a landing page or a website, Google and Meta ads, a Google Maps profile.
A network or several cities

A corporate website with branch pages, ads by city and SEO for each location. Priced after a brief.

Industry questions

Do you work with my field if it isn’t listed?

Yes. We study your niche the same way at the brief: competitors, searches, customer questions.

Can you build a site like one of your projects?

We can use the structure and the solutions as a starting point. The copy, design and photos are made for your business.

We’re a network across several cities. Where do we start?

With a brief: we look at how many locations and lines of business you have, then suggest a corporate website with branch pages and ads by city. The scope and the price go into a written proposal.